Japanese Age Game Rating

The Foundation of a Monopoly : As early as 1970’s, Japan is already a huge market for video games. As a matter of fact, video games comprise a large percentage of Japanese exports. During the golden age of video games, Japan’s dominance in the market got even stronger with the release of top notch gaming consoles from Sony, Sega and Nintendo. Until the release of U.S. based Xbox console by Microsoft, Japan has maintained its monopoly in the video games market. We are basing their ratings on the level of violence, sexual, antisocial and explicit language content of a particular game. Games are finally rated using CERO A-Z system.

The Rating System : It is interesting to note that Japan has two rating systems, which evaluate all video games that enters its market. However, unlike other countries whose rating agencies cover the same nature of games, Japan has a specific agency that looks after games with adult contents. EOCS – Ethics Organization of Computer Software classifies games with adult content as EOCS – 18 or EOCS – R. The former is not suitable for ages below 18 while the latter is not suitable for audiences below the age of 15. For those without adult contents, the Computer Entertainment Rating Organization (CERO) takes charge in providing the age ratings.


Video Game Rating


The popularity of video games as a unique mode of entertainment in this age is unparalleled since its inception more than 30 years ago. Today’s players are more engaged physically and emotionally, a level deeper than when watching TV or a movie. As such, a video game age rating has been designed to give precise and objective information so consumers can make an informed decision whether or not to purchase a product.

The Process of Rating

The Process of Rating

According to CERO, only those without gaming backgrounds are tapped as assessors of a certain video game. They are basing their ratings on the level of violence, sexual, antisocial and explicit language content of a particular game. Games are finally rated using CERO A-Z system.

Penetrating Japanese Market

Penetrating Japanese Market

Imported games find it challenging to enter the Japanese market. This is because CERO requires publications and communications to be submitted in Japanese. Thus, foreign game developers must use game localization in order to penetrate the much coveted Japanese market.

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