VIDEO GAME RATING
The popularity of video games as a unique mode of entertainment in this age is unparalleled since its inception more than 30 years ago. Today’s players are more engaged physically and emotionally, a level deeper than when watching TV or a movie. As such, a video game age rating has been designed to give precise and objective information so consumers can make an informed decision whether or not to purchase a product. Rating categories show age appropriateness that is based on a particular system being used. Often times, these systems are sponsored or closely associated with the governments of countries around the globe.
These systems are the most commonly used in particular geographic regions and are part of the International Age Rating Coalition:
- Australian Classification Board
- European PEGI System
- German USK System
- Russian Video Game Rating System
- North America ESRB
A Game Changer
With international markets the key to success, gaming companies cannot afford to take any chances with their branding. Game players are an intelligent and demanding group, regardless of what language they speak, so establishing an interactive relationship is essential if brands are going to stimulate international players to the same degree as that of the original product conception.